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X-WR-CALDESC:Events for OneStar Foundation
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DTSTART;TZID=America/Chicago:20260511T083000
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DTSTAMP:20260509T140337
CREATED:20260508T043404Z
LAST-MODIFIED:20260508T044618Z
UID:10000302-1778488200-1778499000@onestarfoundation.org
SUMMARY:Social Media Campaigns
DESCRIPTION:Want to launch a successful Giving Tuesday or annual fundraising campaign that actually converts donors? This course walks you through how to plan\, design\, and execute effective fundraising campaigns for any occasion. You’ll learn how to execute effective campaign strategy\, set achievable goals\, create cohesive messaging across social media and marketing\, and build momentum before\, during\, and after your event. This class is ideal for nonprofit professionals\, marketers\, and community leaders looking to strengthen their fundraising strategy and elevate donor engagement through creative\, data-driven campaigns. This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information\, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University
URL:https://onestarfoundation.org/event/social-media-campaigns/
CATEGORIES:Training/Educational
ATTACH;FMTTYPE=image/png:https://onestarfoundation.org/wp-content/uploads/2026/04/OneStar-Events_PRESENTED-BY_Susanne-M.-Glasscock-School-of-Continuing-Studies.png
LOCATION:https://onestarfoundation.org/event/social-media-campaigns/
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DTSTART;TZID=America/Chicago:20260521T083000
DTEND;TZID=America/Chicago:20260521T110000
DTSTAMP:20260509T140337
CREATED:20260508T043316Z
LAST-MODIFIED:20260508T044514Z
UID:10000301-1779352200-1779361200@onestarfoundation.org
SUMMARY:Volunteer Recruitment and Retention Using Social Media
DESCRIPTION:Learn how to attract the volunteers you need and keep them engaged – all using social media. In this course discuss how to target your ideal volunteers and recruit them to engage in your mission. You also learn the necessary social media tactics needed to retain them throughout the event year. This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information\, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University
URL:https://onestarfoundation.org/event/leveraging-linkedin-as-a-nonprofit-organization-2/
CATEGORIES:Training/Educational
ATTACH;FMTTYPE=image/png:https://onestarfoundation.org/wp-content/uploads/2026/04/OneStar-Events_PRESENTED-BY_Susanne-M.-Glasscock-School-of-Continuing-Studies.png
LOCATION:https://onestarfoundation.org/event/leveraging-linkedin-as-a-nonprofit-organization-2/
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DTSTART;TZID=America/Chicago:20260611T083000
DTEND;TZID=America/Chicago:20260611T123000
DTSTAMP:20260509T140337
CREATED:20260508T042456Z
LAST-MODIFIED:20260508T044511Z
UID:10000291-1781166600-1781181000@onestarfoundation.org
SUMMARY:Creating Video Content
DESCRIPTION:Video is imperative in today’s social media and marketing world; and video strategy is the first step. In this class\, learn about the history of social media video to today’s Facebook and TikTok world. By examining the past\, we can better analyze the present\, and most importantly\, prepare for the future. From your day-to-day posts to higher end digital marketing\, video techniques not only can enhance your feed\, but also your long-term ROI. \nAfter analyzing the philosophical points of social media video\, we will start to build an actionable plan and learn how to create simple in-house videos. The goal is for you to leave this course equipped with video content strategies that will answer key questions such as how long should your videos be and what do I need to shoot and produce my own social media videos. Go from beginner to practitioner in our Creating Video Content course today! This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information\, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University
URL:https://onestarfoundation.org/event/creating-video-content-2/
CATEGORIES:Training/Educational
ATTACH;FMTTYPE=image/png:https://onestarfoundation.org/wp-content/uploads/2026/04/OneStar-Events_PRESENTED-BY_Susanne-M.-Glasscock-School-of-Continuing-Studies.png
LOCATION:https://onestarfoundation.org/event/creating-video-content-2/
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DTSTART;TZID=America/Chicago:20260618T090000
DTEND;TZID=America/Chicago:20260618T120000
DTSTAMP:20260509T140337
CREATED:20260508T042747Z
LAST-MODIFIED:20260508T044509Z
UID:10000297-1781773200-1781784000@onestarfoundation.org
SUMMARY:Leveraging LinkedIn as a Nonprofit Organization
DESCRIPTION:In this course\, we will go over the difference between a LinkedIn Profile and a LinkedIn Page and learn when to use them. We will show you how to set up your Page and why it matters. You will also learn about Showcase Pages and how to use them. Lastly\, we will cover how to get employees to spread your message on LinkedIn. This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information\, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University
URL:https://onestarfoundation.org/event/leveraging-linkedin-as-a-nonprofit-organization/
CATEGORIES:Training/Educational
ATTACH;FMTTYPE=image/png:https://onestarfoundation.org/wp-content/uploads/2026/04/OneStar-Events_PRESENTED-BY_Susanne-M.-Glasscock-School-of-Continuing-Studies.png
LOCATION:https://onestarfoundation.org/event/leveraging-linkedin-as-a-nonprofit-organization/
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DTSTART;TZID=America/Chicago:20260630T083000
DTEND;TZID=America/Chicago:20260630T123000
DTSTAMP:20260509T140337
CREATED:20260508T042944Z
LAST-MODIFIED:20260508T044428Z
UID:10000298-1782808200-1782822600@onestarfoundation.org
SUMMARY:Measuring Analytics & Data for Digital Marketing Success
DESCRIPTION:Join our intensive 3-hour Social Media Analytics and Reporting Masterclass\, where we guide you through the intricacies of Facebook\, X (formerly known as Twitter)\, and Instagram analytics. Gain hands-on experience in data collection\, interpretation\, and the creation of impactful reports in various formats\, such as PDFs\, Word documents\, PowerPoint presentations\, and spreadsheets. Learn to translate social media metrics into actionable insights that will impress CEOs and board members. With real-world examples and practical exercises\, you’ll leave this course equipped to excel in social media strategy and reporting\, ready to elevate your decision-making processes. This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information\, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University
URL:https://onestarfoundation.org/event/measuring-analytics-data-for-digital-marketing-success/
CATEGORIES:Training/Educational
ATTACH;FMTTYPE=image/png:https://onestarfoundation.org/wp-content/uploads/2026/04/OneStar-Events_PRESENTED-BY_Susanne-M.-Glasscock-School-of-Continuing-Studies.png
LOCATION:https://onestarfoundation.org/event/measuring-analytics-data-for-digital-marketing-success/
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