Want to launch a successful Giving Tuesday or annual fundraising campaign that actually converts donors? This course walks you through how to plan, design, and execute effective fundraising campaigns for any occasion. You’ll learn how to execute effective campaign strategy, set achievable goals, create cohesive messaging across social media and marketing, and build momentum before, during, and after your event. This class is ideal for nonprofit professionals, marketers, and community leaders looking to strengthen their fundraising strategy and elevate donor engagement through creative, data-driven campaigns. This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University