Chief Experience Officer, Amplify Credit Union
Stacy Armijo (she/her) is the chief experience officer for Amplify Credit Union, overseeing nearly $3 billion in assets across Central Texas. She leads the marketing, retail, payments, and talent teams, ensuring a seamless experience for members, employees, and the community.
Armijo has experience sitting in four different seats for nonprofit organizations: (1) advisor; (2) board chair; (3) funder; and (4) service provider. She occupied the first role during her 17-year career as a public relations and marketing consultant, advising nonprofit and association clients on PR and crisis communications.
Over the same time, she was Board Chair for the American Red Cross in Central Texas as well as the American Marketing Association nationally, and she held board positions for numerous other Austin-area nonprofits and civic organizations.
From each of those seats, she’s learned something different about effective leadership for nonprofits. That has included beliefs that risk management isn’t a task, it’s a mindset; the truth of an organization’s priorities is not in its strategic plan, it’s in its budget; and nonprofit organizations can play a unique role in not only the lives of those they serve, but also in the lives of those who serve them, like their Board, staff and volunteers.