The Fundamentals of Fundraising will explore how organizations can move beyond donor fatigue and build a more sustainable path for giving. Participants will learn strategies for identifying and engaging new donors in smaller communities, telling compelling stories that inspire support, and building relationships that lead to larger gifts over time.

About the speaker

The session will be led by Jaime Freidrichs, a nonprofit fundraising expert with more than 20 years of experience helping organizations build confident teams, clear strategies, and practical systems that increase giving. Jaime works with nonprofits across the country and also serves as a Faculty Associate for the Nonprofit Leadership and Management program at Arizona State University.