This workshop is designed for nonprofit leaders and communications professionals seeking to clarify and strengthen their organization’s brand strategy. Participants will explore how to define a clear brand identity that aligns with mission, values, and audience expectations. The session will cover key elements of effective brand strategy, including messaging, positioning, and consistency across channels. Attendees will leave with practical tools to create a cohesive brand approach that increases visibility, builds trust, and supports greater impact. Hosted by United Way of Smith County.
