This interactive workshop provides nonprofit fundraising professionals with essential strategies to build or strengthen a planned giving program. Participants will learn how to identify and cultivate prospective donors, structure long-term giving opportunities, and integrate planned giving into broader fundraising efforts. The session addresses common challenges and offers practical guidance to secure donor commitments and enhance long-term financial sustainability. Whether you’re beginning a new initiative or expanding an existing one, this session will help maximize your organization’s philanthropic impact. Hosted by the University of Texas at Rio Grande.