Today’s affluent donors are increasingly sophisticated in their approach to giving. Beyond traditional giving, they use a variety of strategies to achieve their philanthropic goals. There is increasing use of giving vehicles such as donor advised funds. Today’s philanthropists are more likely to measure the impact of their giving when compared with other donors.

The future of affluent American philanthropy shows great promise. However, it is important to understand how these donors are making their giving decisions, particularly with respect to the next generation of philanthropists. In the face of economic uncertainty and evolving social challenges, it will be more important that nonprofit fundraisers tailor their practices to current realities.

Join us for this in-depth exploration of the 2025 Bank of America’s Study of Philanthropy: Charitable Giving by Affluent Households. Learn how you can adapt your fundraising strategies to tap into this essential donor base.